Taco Bell is an American-based chain of fast food restaurants originating in Irvine, California in 1962, by founder Glen Bell. Taco Bell is the leading Mexican-inspired, quick-service restaurant brand serving a variety of tacos, burritos, quesadillas, nachos, novelty and specialty items, and multiple "value menu" items. Locations typically feature a 2,000 - 2,600 square foot building with a drive-thru window, situated on 0.5 - 1.2 acre of land. The chain has 8,564 restaurants in 32 countries. 2023 revenue for Taco Bell was $15.92B, an 8.7% increase from 2022.

Yum! Brands, Inc. (or Yum!) (NYSE: YUM), formerly Tricon Global Restaurants, Inc., is an American fast food corporation. Yum! operates the brands KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, except in China, where the brands are operated by a separate company, Yum China. Founded in 1977, when PepsiCo acquired Pizza Hut, the company currently operates over 58,700 company-owned and franchised restaurant locations across 157 countries and territories worldwide. The company closed out 2023 with system sales of $64.9B, across all divisions, with a current market cap of $39.0B. The company has an S&P rating of BB+ and a long-term credit rating of Ba2 from Moody’s. They are headquartered in Louisville, KY.

Bell American is the second largest Taco Bell franchisee, operating 280 restaurants across 9 states. It is part of Flynn Restaurant Group which also operates 441 Applebee’s, 149 Paneras, 368 Arby’s, 939 Pizza Hut’s, and 246 Wendy’s, making it the largest restaurant franchisee in the US.