Primrose Schools is a national system of accredited early childhood education centers. Primrose offers full private childhood education and care for children ages 6 weeks to 6 years and after-school programs for children up to age 12. All Primrose Schools are accredited by Cognia (formerly AdvancED), a nonprofit, non-governmental organization of education professionals. Primrose Schools was founded as Primrose Country Day School in 1982 in Marietta, Georgia. By 1988 the company started to franchise, opening its fourth location. Today, each Primrose School is independently owned and operated by franchise owners who undergo training at the Primrose corporate campus in Georgia and with experienced franchise owners. As of July 2022, the chain had over 465 franchised schools in 33 states (and Washington, D.C.) and had provided education and care to over 60,000 children. Primrose Schools’ franchising system is owned by Roark Capital Group, a private equity firm based in Georgia.

Roark Capital Group is an American private equity firm focused on leveraged buyout investments in middle-market companies, primarily in the franchise/multi-location, restaurant and food, health and wellness, and business services sectors. The firm has over $33 billion in assets under management. Their current investments include Anytime Fitness, Batteries Plus Bulbs, The Cheesecake Factory, Primrose Schools, Focus Brands and several others. They are headquartered in Atlanta, Georgia.