Strickland Brothers is a fast-growing one-stop shop for oil changes and vehicle maintenance services. The company is well-known for its drive-thru 10-minute oil change. It offers a list of comprehensive professional automotive maintenance and repair services, state inspection services, fleet services, and free courtesy checks. Established in 2016 in Thomas, North Carolina, by 2018 the company had more than five units opened throughout the Carolinas. In 2020 through franchising, they started national expansion, awarding 50 units in 10 states within the first 6 months. Today, Strickland Brothers has over 200 locations open. Franchisees are drawn to the concept due to the $8 billion quick lube recession-resistant industry, Strickland Brothers’ reputation for expert service, and the low build-out costs of Strickland Brothers units compared to its competitors (competitor build-out costs are 2.5x higher than Strickland’s). In May 2021 the company gained an investment from private equity firm Princeton Equity Group to help fuel growth. Strickland Brothers is headquartered in Winston-Salem, North Carolina.

Princeton Equity Group is a private equity firm that invests in growth-stage companies focusing on franchised and multi-unit business models. The firm, founded in 2006 partners with companies across the consumer, healthcare, and business service industries. Princeton Equity Group’s investments include European Wax Center, Massage Envy, Sola Salons, Urban Air, and many more. The firm is headquartered in Princeton, New Jersey.