Byrider is strategically located at the hard corner intersection of Business Loop 70 W and Jackson Street, a major retail thoroughfare with access to a combined daily traffic count of 18,200 vehicles. Additionally, it is positioned right off of US Highway 40, which averages over 35,700 vehicles passing by daily. The property is directly across from a shopping center featuring tenants such as Harbor Freight Tools and Columbia College. It is also less than 2 miles from Columbia Mall, a prominent retail center anchored by Target, Dillard’s, JCPenney, and Barnes & Noble. Situated in the town's auto sales hub, the site is within a 2-mile radius of multiple dealerships, including Kia, Chevrolet/Buick/GMC/Cadillac, Nissan, and more. The 5-mile trade area supports a population of 127,480 residents with an average household income of $83,824. Columbia, Missouri, is the county seat of Boone County and home to the University of Missouri. As the principal city of the Columbia metropolitan area, it is the fourth most populous city in Missouri, with an estimated population of 128,555 in 2022. The subject property is located approximately 117 miles from Saint Louis, MO, and 121 miles from Kansas City, MO.