Raising Cane's is strategically located at the signalized hard corner intersection of Central Avenue and Magnolia Avenue, with access to a substantial combined daily traffic count of 66,200 vehicles. The property is situated near Riverside Plaza, a shopping center ranked in the top 98th percentile nationwide with over 8.2 million annual visitors. Riverside Plaza features prominent national tenants including Trader Joe’s, Vons, CVS, Jersey Mike’s, Wendy’s, and an adjacent Chick-fil-A. The site is within 1 mile of an off-ramp from State Highway 91, which sees 212,000 VPD. Additionally, it is situated within 5 miles of the University of California, Riverside, Riverside City College, California Baptist University, and other educational institutions. The 5-mile trade area supports a population of 283,123 residents, with an affluent average household income of $104,129. Riverside is a city and the county seat of Riverside County, California, located in the Inland Empire metropolitan area. It is the most populous city in both the Inland Empire and Riverside County, and is also part of the Greater Los Angeles area. As of the 2020 census, Riverside had a population of 314,998. Alongside San Bernardino, it is a principal city in the Riverside-San Bernardino-Ontario Metropolitan Statistical Area, which ranks as the 13th-largest MSA in the nation with a population of 4,599,839.