Goldfish Swim School is an owner and operator of state-of-the-art aquatic swimming facilities throughout the United States and Canada. Their schools offer a wide variety of programs, including infant and toddler swim lessons, in addition to shiver-free pools, high-trained lifeguards on deck, a low student-to-teach ratio to ensure small class sizes, and comprehensively trained instructors. Founded in 2006 by Chris and Jenny McCuiston, their first school opened with over 500 students enrolled, and within two years had grown to more than 2,000 students per week. The company opened their first franchise location in 2009 in Farmington Hills, Michigan, and as of October 2023 there are more than 150 facilities in various stages of development in over 34 states and Canada. The Goldfish Swim School is headquartered in Troy, Michigan.

BHB Group is the first and largest franchisee of Goldfish Swim Schools. The original Goldfish Swim School (franchisor owned and operated) opened in Birmingham, Michigan in 2006. BHB Group's first Goldfish Swim School opened in 2010 and has grown to total more than twenty (20+) operating locations in Metro Detroit, Metro Columbus, Metro Minneapolis, Broward Co, Metro Indianapolis, Long Island, Queens and Astoria.