PopShelf is an upscale Dollar General retail concept focusing on non-consumable categories such as seasonal and home décor, health and beauty, home cleaning supplies, and party and entertainment goods. The unique concept targets a younger suburban demographic with a wide range of items closer to the $5 range. In October 2020, Dollar General opened its first PopShelf stores in Hendersonville, TN, and Clarksville, TN. As of the end of February 2023, the chain had grown to over 216 standalone PopShelf locations. 

Dollar General Corporation (NYSE: DG) is an American chain of variety stores. The stores deliver everyday low prices on items including food, snacks, health, and beauty aids, cleaning supplies, basic apparel, housewares, seasonal items, paper products, and much more from America’s most-trusted brands and products, along with high-quality private brands. The company began in 1939 as a family-owned business called J.L. Turner and Son. In 1955, the name changed to Dollar General Corporation, and in 1968 the company went public. As of February 2024, the company operates 19,986 retail stores in 48 U.S. states and Mexico, in addition to 18 distribution centers for non-refrigerated products, ten cold storage distribution centers, and three combination distribution centers. In 2023, the company had a market cap of $29.84B and a revenue of $39.03B. The company is headquartered in Goodlettsville, TN.