First Watch is strategically located at the signalized, hard corner intersection of Belt Line Road and Prestonwood Blvd., a major retail and commuter route with access to a daily traffic count of 44,200 vehicles. The property benefits from close proximity to the North Dallas Tollway on/off ramps, which see 161,500 VPD. Additionally, it is adjacent to Village on the Parkway, a popular shopping center attracting over 4.8 million visitors annually according to Placer.ai. Ranked as the fourth most visited shopping center in Texas, Village on the Parkway is anchored by notable tenants such as Whole Foods Market, AMC Theaters, and Sidecar Social. The surrounding area includes other major national retailers including Walmart Supercenter, Kroger, Trader Joe’s, and more. The 5-mile trade area serves a population of 380,485 with an affluent average household income of $119,797. Dallas, Texas, is the largest city within the Dallas-Fort Worth metroplex, which is also the most populous metropolitan area in Texas and the fourth-largest in the United States, with around 7.5 million people. Dallas serves as the seat of Dallas County, with portions of the city extending into Collin, Denton, Kaufman, and Rockwall counties. As of the 2020 census, Dallas had a population of 1,304,379, making it the ninth-largest city in the U.S. and the third-largest in Texas, following Houston and San Antonio. Located in the North Texas region, Dallas anchors the largest metropolitan area in the Southern United States. This metroplex is distinctive as the largest inland U.S. metropolitan area without any direct navigable link to the sea. The city's strategic position and extensive transportation infrastructure contribute to its role as a significant commercial and cultural hub.